About

Who I am at work

Neighborhood friendly marketer/operator/team builder/keeper of the vibes for technical teams - often those that are solving really complex and sticky problems in infrastructure, platforms, and databases.

First principles

Systems + Story = Speed + Clarity
Empathy is a superpower
Community compounds

Who I can help

Seed to Series B founders and product/engineering leaders faced with added complexity in their market, ICP, or value stories that don't fit the standard playbooks:

  • Enterprise software, platforms or PaaS
  • Data/AI infrastructure technologies
  • Developer tooling and DevOps

How I can help

I partner with early and growth‑stage B2B software, infrastructure, and developer tooling companies. My superpower is empathy: understanding how engineers build, how buyers decide, and how high performing teams build momentum. Translating unique technical perspectives into clear positioning and messaging, repeatable systems, and value-driven go-to-market motions teams can scale on.

Where I can help

Messaging & Product marketing foundations

Value frameworks, messaging and positioning guides, sales enablement content production, social proof architecture, and reusable collateral across web, sales, and in‑product. Let's talk messaging

Category Design

You better know what you are getting into, and you better be ready to grind it out. The reward for perseverance? You get the cookie and the milk.

Requirements: Unique technical perspective, deep understanding of the problem, a vision for the world where this problem is solved, and the guts to go out and demand it should exist. Read: Category design in 3 stories

GTM Operations, CRM, Demand Gen & ABM

From setting up initial systems and tools - CRM to ABM - to establishing repeatable GTM motions, first social proofs or using a product launch to drive momentum and the next stage of growth, I partner with you to get the foundations right or augment existing business. Let's talk growth

Developer Community Foundations & Growth

Bootstrap and grow user communities; scaleable content engines; design and produce flagship events. Let's talk community

Some things I'm proud of

Category Design

From synthetic data to test data infrastructure

Reframed QA around real bottlenecks—time, compliance, and data availability—turning "nice to have" into "critical path." Shifting product positioning away from commoditized synthetic data towards a new category Test Data Infrastructure.

Novel approach to an old challenge

Codified a discipline teams were already using, "causal AI". Defined the category, rallied practitioners, and earned analyst recognition. Rebuilt product marketing function and scaled gtm enablement off the back.

Exits and Milestones

Exit - General Assembly acquired by Adecco

Joined 2017, restructured NY campus marketing team and short-form product line, established scaleable event program - first profitable quarter after 9 months

60%
increase in revenue yoy
~300
in person events over 2 years

Funding - Synthesized $20mil Series A round (Redalpine, IQ Capital, Seedcamp; with UBS and Mercia)

Took over Operations and Finance during a leadership transition leading into the fund raising period. Promoted to VP Marketing & Strategy after close to lead leadership hires.

3×
Revenue YoY
$20M
Series A

Events and Community

Conference production

Founded and produced causaLens first Causal AI conference

~100
leaders
~$500k
supplemental revenue

TypeDB's first global in-person developer conference

500+
attendees
40+
speakers

TypeDB's first global online developer conference

1000+
attendees
25+
speakers

Scalable communities

Took a passionate group of founding community members to a global community of ~20,000 across 10 countries, managing local meetup groups, online and in-person events and our first global in-person conference and the next year our first online conference

125
events per year
15
local communities
300%
community growth
100%
ARR YoY

Testimonials

"Dan is definitely a driver who takes ownership of problems, executes flawlessly and is a brilliant communicator. He was the key to transform a makeshift product marketing function to a professional one, creating proper processes, quality control and sitting right next to the technical teams: to understand the product in depth, but also to provide critical feedback on simplifying how it's organized and packaged for customers."

— Andre Franca, PhD, CTO (previously VP R&D)

"Dan was also the mastermind behind the most well-organised conference I've also had the pleasure of attending, bringing together hundreds of high-profile attendees from all over the world."

— Andre Franca, PhD, CTO (previously VP R&D)

"He is dependable, an impeccable problem-solver and a team player. Dan is also an energetic ball of initiative and forward-thinking. He works incredibly hard, possesses enviable accountability and is just a good person and a pleasure to work with overall."

— Adam Herndon, VP Strategic Operations

A bit more about me

I've produced 500+ live/online events, including large scale brand activations, and global technology conferences. My writing has appeared in DZone, Hackernoon, and Towards Data Science. Based in Barcelona now, but spent nearly two decades working alongside engineers and operators to make complex products simple, powerful, and sticky. Dog parent to Gece, who probably thinks we should spend more time at the park.

Work with me

Fractional CMO and GTM leadership • Category sprints • Messaging foundations • ABM/demand systems • Developer community strategy • Speaking and workshops

Say hello