Where I'm spending my time

Fractional CMO, category designer, GTM founding team for early stage and growth stage deep tech startups

• Messaging & Product Marketing Foundations

  Building the core messaging and product marketing infrastructure that sets the foundation for growth.

• Category Design

  You better know what you are getting into if you want to go this route (suggested reading: Category Design in 5 stories, Play Bigger.)

• GTM Operations, CRM, Demand Generation & ABM

  For B2B technology, software, and platforms - for teams building infrastructure, enterprise software, developer tooling; when the traditional SaaS playbooks aren't going to cut it.

• Developer Community Foundations & Growth

  Having built developer communities, produced global conferences bringing together thought leaders, practitioners, and developers, I can get my hands dirty helping you grow your community for engagement and long term value.